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"What does the label say?" This is a pertinent question as we live in an age in a society driven by marketing, sales and money. Seeing ads only on commercials or in magazines is a thing of the past. Now we wear advertisements, we see them in films, and our public schools are sponsored by them.
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9 comments:
Like the article said, some of the bigger companies like “Microsoft and Intel” probably won’t be affected by the war. I think it could be a possibility for other American brands to have an upset, since in other countries being an American is no longer viewed as such a positive thing.
Daniela
Teena-
I think the answer to that question defends on how you would define casualty. If casualty means that our brands marketability and profits would decrease I wholly agree. If it means that they would die altogether I would disagree.
Coca-Cola, Disney, Marlboro and McDonald's depend on association "with the aspirational American lifestyle". If our lifestyle seems to consist solely of crushing and changing other countries without any care as to how much negative damage we're doing then of course no one would want to be associated with us.
We are more controversial now then we've ever been. Its hard to market a product that is surrounded by so much negativity and I could see why talented managers wouldn't want to work for our brands.
I think our brands will notice a heavy decline in sales but I don't think it'll become a deficit. And if by some chance it does I'm sure the brands will find a way to adapt and prosper once again.
I think alot of companies wil be afected by the war depending on the company. Overall are economy is going to change and therefore I think alot of the smaller companies will be affecting because natural through cause and effect peopel won't be spending as much money as they normally would.
natasha
I definately think the "culture" brands could possibly suffer a backlash overseas. Especially icons like Coca-cola and McDonalds because these brands tend to be closely associated with America. I don't think this boycott will have an effect on American foreign policy. I also don't believe that it will do any long term damage to the companies because these brands will find ways to adapt overseas if they haven't already.
When war occur many of americans brands will hurt. We always know that the brands will always sell some. I just don't think that over seas people look at things like if the brands have the blame for our presidents doing. Thats more the reson why we should stay in our own country and not go no where else. I just wish that the war would finish. The war is just killing too many of our soldiers. I just don't agree on what the president is doing. I just hope that our starbucks and other well known brands stay home.Rosie
I don’t think American brands will be affected much by what our president bush does in Iraq. Even though I believe that we will be looked at negatively for a long time when Bush leaves office because of the casualties caused from the war and the amount of time we spent on Iraqi territory. The lies that the Bush administration is also created for the purpose of being in Iraq are just starting to uncover. Most companies like Starbucks, McDonalds will just gear more towards the society that they are in.
frankly the article did scare me a little bit. it really makes me wonder how much of what was mentioned int the article could really happen. some of the brands that were mentioned are such large names. i could forsee the brands taking a hit initally but i think they would be able to recover after a period of time.
morgan
This post is closed.
Angela
Shoot, September 11th, every semiconductor company on the planet pooped the bed. But, this article is mainly looking at global chains such as Starbucks and Mcdonalds. I like this line:
Selling the American dream has paid off handsomely. Eight of the ten most valuable brands in the world, according to the Interbrand consultancy, are American, and each derives more than half its sales from outside the United States.
...more than half it's sales from outside the U.S. Well, if that book Affluenza is right, we shouldn't see a problem, right? Seems to be up to the consumer on whether or not they survive. I don't necessarily think they'll be a casualty of war, but I think that war will put the limits of globalization in sight.
...and if there are casualties, I hope Starbucks bites it first. Coffee is coffee...not frothy-mocha-chino-latte-datte-doubleshot stuff.
Scott (and if you like starbucks, I apologize, I promise I will NEVER step foot in one)
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